Technology and business process improvement

Built on tests,not guesses.

We build technology and improve the processes behind it, in short cycles: test, measure, repeat. What proves useful we continue; what does not, we stop.

What we do

Process first, then technology.

We find where work breaks, fix the process first, then build the technology that makes the fix last.

01

Process diagnosis and improvement

Map how work really flows, find friction and ownership gaps, redesign the process and set a few KPIs, each with a named owner.

02

Technology build and automation

ERP optimisation, system integration, workflow automation and custom internal tools, built once the process is clear.

03

Data, analytics and AI for operations

Reports and dashboards so managers see yesterday's numbers this morning, and practical AI where it serves a real need.

How we work

The name is an invitation to try. The method is discipline.

01

Test

We start with small tests alongside real users, not with a big plan.

02

Measure

Every test has numbers we record: what worked and what did not.

03

Repeat

The result decides the next step: fix it, carry on, or stop.

Products

What we are building

In development

Jayata

Jayata records competition results, personal bests and athlete progress across different sports. It is made for parents and guardians who follow their children's progress.

A child's data is private: only the parent's account sees it, unless the parent chooses to share it.

Visit jayata.app

Each product has its own name and look. The company stands behind it as the responsible party.

Jayata has not been released to the public, so we cannot promise a launch date.

Rakita is open to invited testers only, so we cannot promise a public release date.

Rakita paid pilot terms (in Indonesian)

Other projects

About us

A technology developer that starts with the process

PT Coba Dulu Siapa Tahu is a technology developer and a business process improvement consultancy based in Jakarta. Technology is our main service, but we treat it as a tool: it only pays off when it fixes a real problem in how work gets done.

That is why every engagement starts small. We look at one process, agree what a good result would be, test an improvement, and measure it before anything is scaled. The same loop runs our own products.

Company
PT Coba Dulu Siapa Tahu
Legal form
Perseroan perorangan
Based in
Jakarta, Indonesia
Open to
Operations-heavy businesses in any sector, and to working with software vendors, implementation firms and other consultancies

Team

Who is behind Coba Dulu

Founder, PT Coba Dulu Siapa Tahu

More than 15 years across e-commerce, consumer goods and enterprise technology. Experience spans marketplace operations, seller success, project management, supply chain and logistics, and ERP, data and analytics programs. A hands-on builder who writes code and automates operations, starting from a deep understanding of how businesses really run. Holds a master's degree in strategic management and a Six Sigma belt. Also a parent, building Jayata with other parents in mind.